Our Expertise & Experience

Penny Hopkinson, Founder and Managing Practitioner at Manual Writers International, can advise you on all the elements necessary to publish your Company Franchise Operations manual from scratch – i.e. through Pilot and Final Editions.

She has over 30 years’ experience in structuring, authoring, editing and producing Operations Manuals for all types of businesses.

However, Penny’s expertise encompasses more than 40 years’ experience in trade, technical and specialist sectors and includes:

  • Leading and assisting small teams of contributors – usually functional heads of departments – to capture Know-How, processes and procedures thereby protecting their Intellectual Property (IP)
  • Developing Content Frameworks to underpin legal requirements and minimum operating standards
  • Projecting an organisation’s USP, Management Style and Values – ie. how we do business around here
  • Designing and matching Content to the type of Target Audience – eg. Corporate Franchise Partner, Managing Director, man with a van
  • Ensuring Compliance and Consistency
  • Transferring Project Management and associated skills
  • Developing a format and presentation appropriate to the Target Audience

She can:

  • Act as Editor-in-Chief, thereby ensuring a consistent style
  • Update an existing manual
  • Act as consultant, helping you to produce your manual in-house
  • Be on hand for a set number of hours/days/weeks per month
  • Train a member of staff to handle updates in-house

In December 2011, Penny was appointed a Companion of the British Franchise Association (BFA) for her ‘outstanding contribution to franchising in the UK and the BFA’ as a key contributor to the BFA’s Code of Ethics and the Members’ Rule Book.

See also My Team.

For further details please contact us on +44 (0)1926 641402 or +44 (0)7956 315750 or by email at ManualW@aol.com