Content Appraisal, Feedback & Recommendation Service

Within the context of franchising or licensing, we can undertake a Content Appraisal of what has been written already and make recommendations on how your early draft Franchise Operations Manual can be developed more professionally.

The more professional the Content, the better the understanding and compliance with Brand Standards.

Under the Terms & Conditions of the Franchise Agreement, the Franchisor is obliged to keep the Operations Manual up to date – and relevant – and ensure that all amendments, modifications or additions to The System are covered, as appropriate. We provide a Content Appraisal, Feedback & Recommendation Service for Franchisors who need to amend, modify or upgrade their manuals.

Our detailed Appraisal, Feedback & Recommendations are based on background information, the current Franchise Agreement and procedures written to date.

Recommendations should be considered the minimum necessary to ensure that:

  • The Structure & Contents is logical and user-friendly
  • The Content underpins minimum operating standards, is clearly set out and can be more easily absorbed and understood
  • The Format, Page Design & Layout make it user-friendly and easy to follow – particularly where English is not the reader’s first language

For further details please Penny Hopkinson on +44 (0)1926 641402 or +44 (0)7956 315750 or email me at