Manual Magic AI® Consultancy Support
Consultancy to help you implement Manual Magic AI® and build SOPs people actually use.
If you’re a franchisor, multi-site operator, or growing SME, you need more than a platform—you need a structure, standards, and a workflow your team will follow. I help you get there.
My Popular & Upcoming Books
Life's Checkmark
Life’s Checkmark: Inspiring Journeys Beyond Life’s Expected Path
Your Relationship Roadmap
Building lasting commitments while navigating marriage and entrepreneurship
About Penny Hopkinson
I help businesses turn scattered know-how into clear, usable SOPs and an operations manual that gets followed—especially in franchising and multi-site environments where consistency matters.
“ Today my work focuses on consultancy that supports Manual Magic AI®: onboarding teams, setting standards, reviewing existing manuals, and quality-checking SOPs so the output is accurate, consistent and trainable.
Manual Magic AI® —and the consultancy that makes it work
Manual Magic AI® is designed to help organisations create or update SOPs and operations manuals from existing documents and tribal knowledge. My consultancy support ensures the output becomes adopted, consistent, and maintainable—not just generated.
Choose Your Support
Day Rate:
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£999 per day (ex VAT)
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Remote delivery via Zoom
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Pre-scoped so you know what will be completed
Media & Resources
A curated set of articles, interviews and podcast episodes on manuals, SOPs, franchising and the practical use of AI. This page is intentionally selective—quality over volume.
The Phoenix Conversations with Lucy McCarraher MBE
I loved this conversation with Penny Hopkinson. She has one of those careers that looks like a straight line only in hindsight. From being the lone woman in technical journalism in the late 60s to becoming the Queen of Operations Manuals, her story is full of grit, curiosity, and a brilliant refusal to be boxed in.
Life's Checkmark with Jon Emery
In this episode of Life’s Checkmark, I connect with Penny Hopkinson, a longtime journalist and the mind behind Manual Magic AI. Penny shares how her career, her passion for structure, and her expertise in franchising led her to create an AI-powered platform that’s changing the game for business owners everywhere.
Brilliance TV with Mark Stephen Pooler
With 40 years of expertise and a BFA Companion distinction, Penny has standardized delivery for everyone from solopreneurs to iconic brands like Costa Coffee and Premier Inn. Learn how she helps businesses capture know-how and protect brand consistency at scale.
Rising from the Rubble with Maria Newman
In this episode, I’m talking to Penny Hopkinson about what happens when life doesn’t go to plan and why that doesn’t have to be the end of the story. We talk about resilience, building trust, and why your life experience can matter just as much as the letters after your name. If you’ve ever felt like you’ve hit a brick wall, or questioned whether you should keep going, this episode is a powerful reminder that sometimes the rubble is exactly where you rebuild from. Now, grab a cuppa, relax and press play.
