Franchise Operations Manual 

Franchising Publishing Consultants

Established by Penny Hopkinson in 1986, Manual Writers International is an award-winning, full-service independent publishing consultancy. My small team and I specialise in advising multi-nationals, SMEs and Not for Profit organisations on how best to develop and publish their Franchise Operations Manuals to impose conformity and replicate uniformity across a developing or mature Network.

We operate a highly personal and customised service within a wide range of sectors and our clients operate many different types of system.

These include:

  • B2B
  • Job
  • Management
  • Social enterprise
  • Manufacturing; and
  • Distribution.

I have advised on, developed and updated Franchise Operations Manuals for well-known brands such as Costa Coffee, Kwik Fit, Metro Rod, Wiltshire Farm Foods, The AA Driving School and EasyHotel plc. However, I have also worked with 100s of start-ups and conversion franchises whose Franchisees are now operating successfully because they deliver consistently to their Franchisor’s Brand Values and Minimum Operating Standards by following the required Standard Operating Procedures (SOPs).

These franchisors have all followed my proven Strategy, perfected over 33 years, to provide their Network with a professional Franchise Operations Manual.

I became an accredited British Franchise Association (BFA) Professional Advisor 27 years ago – one of the first accredited Affiliates to join the Association. I passionately believe in ethical franchising and have worked closely with the BFA to develop a layman’s version of the BFA Code of Ethics and the BFA Members’ Rule Book. I worked with the BFA to develop the first relaunch of the bfa Franchisor and Franchisee Guides and reviewed and updated Content for the first relaunch of the bfa’s website.

I was immensely proud to have been appointed a Companion of the British Franchise Association in 2011 for my ‘outstanding contribution to franchising in the UK and the BFA’.


For further details please Penny Hopkinson on +44 (0)1926 641402 or +44 (0)7956 315750 or email me at ManualW@aol.com